From 2022 onwards, WhatsApp has made it possible for business solution providers to offer Cloud API in which the API will be hosted on Meta’s (formerly Facebook) servers. This could only be done through an on-premise API that is hosted on the business solution provider’s servers. In what ways can the WhatsApp Business API be hosted?Įarlier, there was only one way in which the WhatsApp Business API provided through the Business Solution Provider could be hosted. WhatsApp allows you to migrate from the App to API, but going back from the API to App is not possible. One cannot use a number that is already in use with some other account. The phone number tied to WhatsApp Business API should be able to receive calls or SMS as required for OTP verification. With Engati you can get your WhatsApp Business API from providers like 360Dialog, Kaleyra, Vonage (Nexmo), Clickatell, and Twillio.ĭisclaimer - One must own a business phone number that will be linked with the WhatsApp Business API account. You can also apply for an API account by partnering with Engati. You can apply for a WhatsApp Business API only through a Business Service provider. It outsources the distribution of the WhatsApp Business API to its approved partners, the WhatsApp Business Solution Providers. WhatsApp does not manage business accounts directly. How to get access to the WhatsApp Business API? You want to improve the efficiency of your customer communication.Your live chat agents are frequently answering repetitive customer queries and you want to streamline the process.You require at least 2-3 people to manage customer conversations on a daily basis. You're interested in WhatsApp commerce and selling your products directly on the platform.Your business is large with 100+ customers and you're looking to quickly scale in the near future.You want to use WhatsApp as a channel for personalized customer acquisition and engagement. Consider choosing the WhatsApp Business API if: However, as your business scales, it’s good to switch to the API! If your business has 1-5 people, you can easily manage everything with the WhatsApp Business App. Is WhatsApp Business API right for you? This allows the business to benefit from automation to communicate with its customers with ease. The WhatsApp Business API can be integrated with your chatbot platform (Engati) and other backend systems like your CRM, ticketing system, and other marketing platforms. WhatsApp messages are end-to-end encrypted, which means only you and your customers can read them. They generally allow you to select from the predefined buttons to get or request more information. It makes it simpler for customers to select from the predefined action buttons to carry forward the communication rather than manually typing a question.įor example, suppose you book a flight ticket from service providers like Make My Trip, Trivago, or Goibibo. WhatsApp message templates allow you to send interactive buttons within the message that your customers can use to reach a webpage or call you up. This makes it easier for businesses to A- send homogeneous communication to their customers, such as seasonal offers, promotions, or discounts, and B- communicate with selected customers or customer groups rather than sending individual messages to each of them. These templates must be pre-approved by WhatsApp before sending them to your customers. These are predefined WhatsApp templates that one can personalize to send broadcasts and notifications to different customers. Although, businesses can initiate the conversation with customers who have opted in for communication with consent. Post that, the API automatically closes the session window from the last message sent by the customer. These messages can include text, emojis, stickers, links, images, videos, and documents.īusinesses cannot send messages to their customers beyond the window of 24 hours. These are messages sent within the 'service window.' WhatsApp allows you to send messages to your customers within 24 hours of receiving a message from them.
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